Bojorquez Law Firm
AI Search Visibility Case Study
How Site Remodelers helped a Texas municipal law firm hold its search position for three years and appear in every AI answer we checked.
Case Study Details Of
Bojorquez Law Firm
AI Search Visibility
COMPANY DESCRIPTION
Bojorquez Law Firm, PC is an Austin-based municipal law firm that operates Texas Municipal Lawyers. The firm serves cities, counties, and special districts across Texas, acting as City Attorney for towns without an in-house attorney and as Special Counsel to larger entities on zoning, land use, and other local government matters. Founder Alan Bojorquez is the author of the Texas Municipal Law and Procedure Manual.
“This AI search visibility case study looks at how the firm shows up when city managers ask Google and ChatGPT for outside counsel.”
The Challenge
Bojorquez Law Firm is one of the established names in Texas municipal law. By 2023, newer firms had entered the space and were building backlinks to compete for the same searches. The firm brought in Site Remodelers in October 2023 to protect its position, and the work has since grown to include how the firm appears in AI-generated answers.
Project Details
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Our Approach
Site Remodelers’ SEO work for the firm is led by Shirly Sumbrado, SEO Specialist. We applied current SEO and AI visibility practices to protect the firm’s position, combining on-page and off-page techniques with technical improvements and ongoing website maintenance. The goal is to make it clear to search engines and AI tools who the firm serves and what it does, so the firm stays ahead as competitors invest in their own visibility.
Site Remodelers reviews search and AI performance monthly and adjusts priorities as the competitive landscape changes.
Project Highlights
The Results
Asked which law firms provide outside city attorney services for small cities near Austin, both ChatGPT and Google AI Overview listed Bojorquez Law Firm first. Across all three questions, the firm appeared in every answer and led four of the six.
In traditional search, the firm has held the top position for three of its four core searches since Site Remodelers began, and it climbed from #51 to #4 for “texas city attorney.” In a Semrush comparison of 10 tracked keywords against four other Texas municipal law firms, it had the highest Google visibility at 63%, nearly double the next firm, with 8 of the 10 keywords in Google’s top 10 (October 20 to 27, 2026).
How We Checked
On October 15, 2026, we asked ChatGPT and Google Ai Overview three questions a city manager researching outside counsel might ask, from the Dallas-Fort Worth area. None of the questions named the firm.
1. “What law firms provide outside city attorney services for small cities near Austin, Texas?”
2. "Who are the best municipal law firms in Texas for zoning and land use issues?"
3. "Which Texas law firms can serve as special counsel for a city or special district near Austin, Texas?"
Dated screenshots of every answer are on file. Ranking figures come from Ubersuggest keyword tracking in Site Remodelers’ October 2023 and September 2026 monthly reports for the firm, and the competitor comparison from Semrush Position Tracking for October 20 to 27, 2026.
What This Snapshot Shows
AI answers vary by platform, question, location, and date. These results reflect a single check on October 15, 2026, and do not guarantee future recommendations. Search rankings also change over time.
Next check
The same three questions will be asked again in mid-January 2027, on ChatGPT and Google AI Overview, using the same wording and method, so the October 15 results become the baseline for a before-and-after comparison. The main thing to watch is whether the firm moves to first place in the two answers where it was listed but not ranked first. The tracked Google positions will be rechecked at the same time, including “texas city attorney” and the Semrush visibility comparison. We will add the results to this AI search visibility case study.
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