6-Step Video Marketing Process
Site Remodelers' 6-Step Video Marketing Process
What Is Site Remodelers’ Video Marketing Process?
What is video marketing? It’s the use of strategic, engaging video content to promote your business, connect with your audience, and drive real results—like more traffic, trust, and conversions.
At Site Remodelers, we make video marketing process simple, strategic, and effective. Our 6-step process ensures that every piece of content works for your business, reaches your target audience, and helps you build authority—without taking too much of your time.
Let’s break down our proven video marketing process step-by-step.
1. What Happens During the Video Marketing Deep Dive Meeting?
We start with a focused strategy session.
- Who are we speaking to? We define your target audience clearly so we can tailor your message.
- What are you offering? We shape the specific offer to match what your audience needs.
- What’s the journey? We build the basic sales funnel structure that turns video views into real business.
This meeting forms the foundation of everything we do. We take the time to understand your brand voice, business objectives, and ideal client profiles. This isn’t a generic questionnaire—it’s a true collaboration to align your goals with our proven video marketing process framework.
2. How Is the Video Content Calendar Built?
Next, we plan out your video content strategy.
- What videos do we need? We determine the types of videos that align with your goals (educational, testimonial, behind-the-scenes, etc.).
- How often do we shoot? You get a custom schedule that balances consistency with your availability.
- When do we post? We align publishing dates with your promotions and audience behavior.
Our calendar includes ideal publishing days and times, preferred channels (e.g., YouTube, Instagram, website, email), and a mix of long- and short-form content to keep your audience engaged across the buyer journey. This also syncs with ongoing SEO campaigns. Each of these elements supports your comprehensive video marketing process.
3. How Do We Plan the Shoot With Prompts and a Shot List?
We prepare everything you’ll need before filming.
- Speaking prompts: You’ll receive tailored cues to help you speak naturally and confidently.
- Shot list: We plan every clip in advance for a smooth, efficient content shoot day.
There is no need to memorize scripts. Our structured prompts are designed to keep your messaging on-brand while sounding authentic. The shot list ensures visual diversity and storytelling cohesion for each campaign, including training video production. This planning stage plays a vital role in our video marketing process.
4. What to Expect on Content Shoot Day?
Now it’s time to bring your message to life.
- Time commitment: Typically 4–8 hours.
- Your role: Just show up—we’ll guide you through each scene.
- Optional B-Roll: Supporting visuals may be shot on a different day, depending on your shoot needs.
We handle all technical setup, lighting, and direction. Our goal is to create a relaxed yet productive atmosphere so you can focus on sharing your expertise without stress. Check out our case studies for real shoot-day examples that demonstrate our video marketing process in action.
5. What’s the Branded Video Editing & Review Process?
Here’s where your video content is transformed into polished marketing material.
- Editing timeline: The first draft is usually ready in about two weeks.
- Review: You provide feedback.
- Refinement: We apply your notes across future edits for a consistent brand voice.
Your videos are edited with your logo, brand colors, music, captions, and any other elements needed to keep your identity front and center. We deliver multiple formats optimized for different platforms. Learn more about our marketing video production approach that powers this part of our video marketing process.
6. How Is the Video Deployment Strategy Executed?
Now your content goes live—strategically.
- Release schedule: Based on your content calendar.
- Audience targeting: We ensure videos are seen by the right people.
- Real results: Strategic deployment is key to growing your presence and authority.
Our team can assist with publishing on platforms like YouTube, Facebook, LinkedIn, or even embedding on your website. We apply SEO best practices for titles, descriptions, and video tagging to improve visibility. Need help launching your campaign? We’re here to guide you through every part of the video marketing process.
Why Use This Video Marketing Process?
Our clients experience real results with minimal effort on their part. Here’s what makes our video marketing process effective:
- Unified Strategy: From concept to launch, everything is connected.
- Consistent Content: No more last-minute scrambling for ideas.
- Low Disruption: We do the heavy lifting so you can focus on your business.
- Increased Authority: Professionally produced content positions you as a trusted leader in your industry.
- SEO Boost: Regular, optimized videos increase your search visibility.
- Brand Authority: Quality video makes you look like the expert you are.
- Trust & Affinity: Videos help you connect with your audience on a personal level.
- Move Toward Automation: Content can work while you sleep.
With every campaign, we monitor analytics to see what’s working. That includes view counts, engagement, conversion tracking, and audience retention. These insights allow us to refine your video marketing process and get even better results over time.
Bonus: What Kind of Results Can You Expect?
Clients have seen:
- Increase in web traffic within 60 days of consistent publishing (example).
- Higher conversion rates from video landing pages vs. static ones (see legal marketing example)
- Increased social shares, email click-throughs, and brand mentions.
- More qualified leads due to engaging, educational video content.
This is where a smart video marketing process turns storytelling into sales. Whether you need to explain a service, onboard clients, or tell your origin story—our process adapts to your goals and scales with your growth.
Final Thoughts
Our 6-step video marketing process is designed to help your business grow with clarity, confidence, and consistency. Whether you’re new to video or looking to take it to the next level, Site Remodelers has the roadmap to get you there.
If you’re ready to grow with a proven video marketing process, contact us today. Let’s bring your message to life with content that works even when you don’t.
Need help getting started? Contact us today. Let’s bring your message to life.
